Showing 4 posts tagged Team USA Basketball
For FOX Deportes
For five days, I’ve been fortunate to travel with Team USA Basketball and Nike as they put on the spectacle known as the World Basketball Festival in Washington, D.C. For something that started back in 2010 in NYC, this event has evolved into a celebration of performance and culture that surrounds the game of basketball. Now in 2012, the World Basketball Festival has expanded the circuit to London, Paris, Barcelona and D.C.
WBF 2012 in D.C. featured the USA Basketball Men’s and Women’s National Teams as their training and practice was open to the public, especially the service men and women in the DMV area. Nike and Converse held community events at Barry Farms and Banneker Park that included refurbished basketball courts, free concerts and brand experiences with the general public. Good times were had, connections were made, and now we’re ready to see if Team USA can bring home the gold in a few weeks.